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May 2, 2008
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DNA's missing award




It has been brought to our attention by Event magazine's editor Mike Fletcher that when we listed DNA Production's triumphs at the recent Event Awards, we actually missed one out!

As well as scooping Best Overall Live Event Activity, gold for Best Celebration Event and silver for Most Effective Event Activity: FMCG/ Pharmaceuticals/Heathcare for The British Red Cross Ball, DNA also walked away with the gold award for Most Improved Experiential Campaign for the same event, which we failed to mention previously.

The agency also took gold in the Most Effective Event Activity: Tourism category for La Fete Noire at the 58th Cannes Film Festival for Chopard.

This clearly confirms DNA as the outstanding performer of the evening.

Our apologies go out to DNA, although they're probably too busy still celebrating to care, and thanks to Mike Fletcher for putting the record straight.

See the current issue of Event magazine, out today (Friday 6th October), for photos of the award winners and a comprehensive book of the night detailing all the gold award-winning projects and events. Further information about the night and how to enter next year's Event Awards can be found at www.eventmagazine.co.uk


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