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June 28, 2007
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DMAI settles into Europe with launch of Advisory Council




Destinations Marketing Association International (DMAI), which set up a base in Europe in January, has established the European Advisory Council to “strengthen the feedback collection mechanism and increase collaboration” with European events destinations.

The council met for first time in Brussels on 11 June, where DMAI’s 2007-2008 Strategic Business Plan was discussed and given the green light by delegates.

In order to fulfill DMAI’s one major objective – the delivery of education for
destination marketing professionals in Europe – a Training Needs Assessment Survey has been conducted, including 375 destination marketing organisations in Europe. The response rate reached 23% and results will serve as a solid foundation for shaping the professional development programmes to be regionally relevant for the European market.

Reflecting upon the DMAI’s first six months in Europe, Titta Rosvall-Puplett, managing director of the European Office, said: “We are very glad about the warm welcome we have received from the European meetings industry.”

DMAI represents over 650 destination marketing organisations in more than 25 countries. Called the International Association of Convention & Visitor Bureaus until August 2005, the association has worked to enhance the professionalism, effectiveness and image of destination marketing organisations since 1914.

DMAI invites leaders of destination marketing organisations in Europe to join the organisation for the DMAI CEO Forum – Europe in Brussels on 12-14 October 2007.

www.destinationmarketing.org

Look out for the video interview with Titta Rosvall-Puplett coming soon on EVENTS:review


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