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Related topics: UK & Ireland,News, United Kingdom
May 11, 2007
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Brand recovery: how do you recover from a disastrous event?
(Deadline: Monday 18 June)
  1. What kind of things can go wrong at an event (external or internal) that can damage a company’s brand?
  2. What effects can this have on a brand and corporate image? Can you provide any actual examples?
  3. What steps should you take during an event to minimise the impact of a disaster, once it has taken place?
  4. What steps can you take after the event to help a brand recover?
  5. Please include any relevant case studies.

Brand values 1: how to create the perfect customer brand experience
(Deadline: Monday 21 June)
  1. Why is it becoming increasingly important to create a brand experience for customers? What benefits can be gained?
  2. How can a company go about creating the concept of an experience for its customers that effectively gets its brand image across? What research needs to be carried out and what factors need to be taken into account?
  3. How can a company decide on the format and content of the customer brand experience? What factors need to be taken into account?
  4. What techniques can be used to maximise the effectiveness and extend the reach of a customer brand experience?
  5. How important is the destination and venue to the customer brand experience, and what factors need to be taken into account when deciding which to choose?
  6. Can you provide any case studies in which companies have successfully created a customer brand experience and set out the benefits gained from it?
  7. Where can a company go for help to create an effective brand experience for its customers and what should they be looking for in a partner company?

Brand values 2: how to create the perfect employee brand experience
(Deadline: Monday 25 June)
  1. When and why is it important for employees to go through a brand experience? What benefits can be gained?
  2. How can a company go about creating the concept an experience for its employees that effectively gets its brand image across? What research needs to be carried out and what factors need to be taken into account?
  3. How can a company decide on the format and content of the experience? What factors need to be taken into account?
  4. What techniques can be used to maximise the effectiveness and perhaps extend the reach of an employee brand experience?
  5. How important is the destination and venue to the brand experience, and what factors need to be taken into account when deciding which to choose?
  6. Can you provide any case studies in which companies have successfully created an employee brand experience and set out the benefits gained from it?
  7. Where can a company go for help to create an effective brand experience for its employees and what should they be looking for in a partner company?





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