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Related topics: UK & Ireland,Events, United Kingdom
April 16, 2008
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CROSSROADS:What key challenges face live marketing?




The events industry is, arguably, at a crossroads in its development. Key questions exist over whether it can capitalise on its current rise in popularity. Eventia’s recent networking evening asked people from across the events industry how live marketing should face the challenges ahead. Ian Whiteling was there to canvass opinion for EVENTS:review.


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