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June 1, 2008

Confex outlines 2009 strategy

Meetings and events industry exhibition International Confex has outlined plans for its 2009 campaign this week, putting the focus once again on education, networking and quality exhibitor content to continue to build on its expanding visitor base.

Earlier this year, Confex recorded its highest ever visitor figures and largest ever presence from corporate buyers. Event director Duncan Reid believes this is due to the Confex Group's long-term growth strategy.

Education to form key focus of International Confex 2009

"Our approach has always been two fold: first, to make sure you attract quality buyers through networking events and good educational content; and second, to ensure that when they arrive we have the exhibitors they want to buy from," he explained.

Confex Knowledge will spearhead the educational content with its largest programme of activity to date. There will also be an extension of the Confex After Hours brand to include both visitor and exhibitor events.

"It's a three-day show and one of the busiest weeks in the event industry calendar,” said Reid. “Visitors and exhibitors both want the maximum return on their time and investment – education and networking offers both.

"By adding value to the visitor experience, we continue to attract the best exhibitors, creating the ultimate environment to do business. We're planning to take the show to the next level in 2009, so it will be a tough year, but also an exciting one for Confex.”

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