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February 21, 2007

CONFEX LATEST: New logo completes Manchester Central rebrand

Today at International Confex at Earl’s Court in London, Manchester Central – incorporating venues G-MEX and the adjacent Manchester International Convention Centre (MICC) – unveiled its new striking logo to help promote last year’s coming together of the two venues under one brand.

“We are positioning ourselves as a major player in the exhibition and convention marketplace and are at the forefront of the increasing business tourism sector to Manchester,” said Manchester Central’s chief executive, Lesley Tomlinson.

The decision to re-brand the venue comes as part of Tomlinson’s future vision for Manchester Central as a progressive national and international player in the exhibition and convention marketplace.

“Even though our superb flat floor space is already well known throughout the exhibition industry, it is important we raise the profile of our state-of-the-art convention facilities, which have been successfully used by many international clients as well as the UK Government,” Tomlinson explained. “The re-branding to Manchester Central provides us with an ideal opportunity to enviably position ourselves as a totally versatile venue for events of all styles and sizes.”

Manchester Central will be working in close partnership with surrounding organisations, such as The Midland, Radisson Edwardian and Hilton Hotels, and the prestigious concert venue, The Bridgewater Hall, to further enhance the first-class corporate package the City of Manchester has to offer and to underline Manchester’s commitment to delivering a quality 21st century convention complex.

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