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September 20, 2006

Confex joins the 21st century

The planned launch of “Confex Knowledge” for International Confex 2007, appears to signal that even International Confex – the leading exhibition for the conference and exhibitions industry – is realising the power of the internet, when it comes to extending an exhibition’s reach and adding value.

The new resource will mean that visitors to the Confex website can download podcasts of the show’s 40-plus free seminars, as well as periodic educational seminars that will now be planned throughout the year, as Confex endeavours to extend its reach beyond its Earls Court-based, three-day duration.

If done well, this could provide an invaluable source of information for companies planning to use exhibitions, and could also help to raise awareness and educate people as to the strength of exhibitions as a marketing force.

“Confex is a great place to come and learn new things about our industry, pick up new ideas and understand changing trends,” said Duncan Reid, the event’s director. “Confex Knowledge will give buyers and exhibitors access to a 12-month calendar of educational events so they can stay on top of the latest news and views.”

Confex also claims it is the first industry show to offer this facility, and Reid continues: “We’re pleased to be the first to offer podcast seminars post show. With so many seminars being held at Confex, there may be an occasion when two seminars overlap, now show visitors will be able to download and view a missed seminar at a time more convenient to them.”

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