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December 21, 2015

"Clustering" of Tech Events Delivers Scale-Up Benefits to Entrepreneurs in London

From International Meetings Review on Vimeo.

London Technology Week enjoyed its second outing in 2015 attracting 43,000 attendees to over 220 technology-related meetings and business events within the UK capital. London & Partners Director of Business Tourism and Major Events Tracy Halliwell MBE sees the event as an opportunity to create noise around London's growing reputation as a tech hub, to provide opportunities for corporates, investors, and entrepreneurs to connect, and to support the city objective of driving growth and employment in a priority sector.

London is continuing to ride the Olympic wave. Since the Games, over 2,500 start-ups from the tech sector have established themselves within "Silicon Roundabout" adjacent to the City of London, the financial hub. So the opportunity presented by London Technology Week was not exclusively as an introduction to the city or a brand building exercise alone…….

“London was very good at [enabling] the start-ups”, Halliwell explained, “We weren't very good at the scale ups. [So] a lot of the growth series that we created [throughout London Technology Week] were all about 'how do I scale up, how do I attract venture capitalists, and how do I move to the next stage?'”.

By enabling these connections, many young businesses are set to remain in the city and contributing to sustained growth within the "business capital of Europe."

London & Partners will replicate the success of London Technology Week in the life sciences and creative industries, and you can learn more from Barbara Palmer's recent article in Convene Magazine by PCMA entitled "Globalizing Knowledge," as to how and why destinations are utilizing business events to build their reputations for innovation and scientific advancement.

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About the Author: James Latham

James Latham





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