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July 9, 2007

Carte D?Or backs Summer Proms sponsorship with experiential campaign

Unilever’s ice cream brand Carte D’Or is building on its headline sponsorship at this year’s Summer Proms and Smooth series by offering consumers the chance to win a prime spot at a concert, which runs from 23 June to 1 September, and consists of 20 shows throughout the UK.

People who purchase a ticket to their concert of choice via the IML or Music Associates websites will receive a Carte D’Or branded information leaflet with details as to how to become part of the aD’Orable Experience and stand a chance to win entry into the aD’Orable area.

The aD’Orable area includes reserved front-of-house seating on comfortable wooden picnic furniture for the winner’s respective concert, limited parking spaces as well as a range of other exclusive treats. RPM, which designed the event, will also have brand communicators giving concert-goers the chance to taste Carte D’Or’s new variant – ‘Strawberry and Yoghurt Délice’.
Carte D'Or brand manager Adrian Toomey explained: “This campaign isn’t just about making people’s experience during their chosen concert a pleasant and enjoyable one, but also extending that memory of the Carte D’Or Summer Proms throughout the year.”

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