Home > Featured Story
Related topics: Featured Story,East Midlands, Events, United Kingdom
November 28, 2006
|

CALLING FOR RESULTS: Measuring event sponsorship the T-Mobile way




In the second part of Toby Hester’s interview with Ian Whiteling, he talks about the importance of measuring the results of event sponsorship and experiential marketing, and exactly how T-Mobile goes about it.
What do you think of this $type?
 


PUBLISHING PARTNERS

 

GLOBAL ASSOCIATION PARTNERS

GLOBAL EVENT PARTNERS

   IT&CM China  Caribbean Meeting Incentive Travel Exchange      Gulf Incentive, Business Travel & Meetings Exhibition EIBTM IBTM IMEX America  IT&CMA IT&CM China IT&CM India Conventa BTC convene  cventMBTMMA 2013 COCAL 

GLOBAL AGENCY PARTNERS                                                                                           OFFICIAL TRADE SHOW PARTNER FOR THE UK MEETINGS MARKET 

MCI Ovation Euromic