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April 16, 2008

Britain in top three to do business

Britain is one of the top three destinations in the world to do business according to official figures. The destination is second only to the USA and Germany and hosted 279 meetings of international associations last year.
According to the new data from the International Congress and Convention Association, the top UK city destinations were London which hosted 68  meetings, Edinburgh (46), Glasgow (29) and Manchester (15). Liverpool, Oxford, Cardiff and Birmingham also make the list. In fact, many British cities host more meetings than Cannes, Milan, Orlando, Moscow, Monte Carlo, Dubai, Los Angeles and Miami. £4.6 billion is now spent annually on inbound business visits and VisitBritain has launched a new publication to increase awareness of all that Britain offers for business meetings and events.

“The meetings of international associations generate £364 a day for every delegate that attends. If each welcomes 100 delegates on a three-day visit, last year they brought £30.5 million into our economy, supporting tourism businesses and jobs – and this is just the tip of the opportunity,” said Joss Croft, head of business visits and events at national tourism agency, VisitBritain.
“Although London continues to be rated as a rival for Vienna, Frankfurt and New York as the best place to do business, we cannot afford to be complacent in the face of massive competition. We must continue to encourage the international business community to think of the UK first when they are planning their meetings, conferences and incentive trips.
“As national tourist boards we can help raise awareness among the world’s business community of the world-beating facilities and superlative experiences to be enjoyed throughout the UK.  Our overseas office network can also assist destinations in bidding to host more of these events. As well as information on vibrant cities with state-of-the-art facilities and stately homes and historic venues to be found nowhere else in the world, our advice and the initiatives we have developed – like our magazine MeetBritain and visitbritain.com/business – are helping to take the pain out of planning.”
The national tourism agency is also developing a new strategy that recognises the value of Britain’s unrivalled sporting and social calendar in attracting more organisations to Britain to do business, following its success in winning the London 2012 Olympic Games and Paralympic Games.
To order copies of MeetBritain 2007 click here

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