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April 7, 2008

Brand Licensing Europe shows its pulling power

A host of new exhibitors have signed up for Brand Licensing Europe 2008, following ABC confirmation of growing visitor numbers.

Debutants to the only event dedicated to licensing and brand extension in Europe include American Retro Museum, Bulldog Licensing, Cartoon Network, Caroline Jane Church, Ludorom, Mary Evans Picture Library, The Picture Production Company, Punch Cartoon Library and Sublevel Studios.

Many previous exhibitors are also on board for 2008, including Aardman Animations, TV Loonland, Cathay Creative, Celebrities Entertainment GmbH, Chorion, Europacorp, Jane Evans Licensing Consultancy and RDF Rights, which have not only rebooked, but also increased the size of their stands.

“It’s a fantastic vote of confidence in Brand Licensing Europe that we have so many exhibitors signing up for the first time as well as returning with an even larger presence," said Helen Gardner, managing director of Brand Licensing Europe’s organiser Advanstar Communications. "Although perhaps it’s not surprising when you look at the statistics, which prove that Brand Licensing Europe is not only a showcase for our exhibitors, it’s an event where real business is done.”

The show's ABC audit confirmed that 4,301 pure visitors attended Brand Licensing Europe 2007, and 8% increase on the previous year.

"This is even higher than we had originally thought," said Gardner. "Additional research has shown that an incredible 91% of visitors have the power to authorise, approve or specify purchases at the event, and 55% are likely to make a business purchase as a direct result of attending the show. This compares to 39% in 2006 and shows that Brand Licensing Europe is a show where business is taken seriously.”

Brand Licensing Europe will take place from 1-2 October 2008 in London at Olympia’s Grand Hall.

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