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June 13, 2007

Brand Licensing Europe goes for education and inspiration

A high-level, 10-session seminar programme entitled the Licensing Academy is being launched by Brand Licensing Europe to inspire and educate its visitors.

Over two-days of the show, which takes place on 2-3 October 2007 in the Grand Hall, Olympia, London, the Academy will cover the “very hottest topics affecting the licensing industry and provide a valuable platform for debate”, according to the organisers.
Retailers and industry experts will share essential knowledge, hints, tips, case studies and practical guidance, designed to help delegates maximise their performance and partnerships in the licensing industry.   
Designed to educate, inform, inspire and encourage interaction, the high-level sessions focus on a wide range of topics and trends: from the fundamentals of understanding how pre-schoolers interact with licensed product and getting the retail environment right when selling to kids, tweens and parents, through to new media trends, brand building and brand protection, pricing strategies, royalties, ethical packaging and securing shelf space at retail.
“The Licensing Academy is the most comprehensive programme of seminars and workshops we have ever offered visitors to Brand Licensing Europe,” explained event director Jessica Blue. “We’re really excited about the number of sessions and the range of topics covered on the programme. We are confident that there is at least one session to suit everyone.
“We are also aware that in this dynamic, fast changing industry, the need for education and inspirational new ideas is essential. Therefore, we are providing this opportunity free of charge to all Brand Licensing Europe visitors and exhibitors to demonstrate our continued commitment to the licensing industry.”

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