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April 4, 2008

Biggins takes reigns at Momentum London

Live and integrated marketing agency Momentum Worldwide has announced the arrival of Paul Biggins as CEO of its London office.

Biggins’ arrival is part of a move to build Momentum's London office into one of the company’s leading operations worldwide and a lighthouse for the EMEA region.

Biggins possesses a solid marketing industry standing, joining Momentum from DLKW Dialogue, where he held the position of CEO. Prior to this he was at TEQUILA for five years, where he launched its Manchester operation, and later became CEO of its London office. He also brings a wealth of experience within the entertainment space, having been vice president of marketing for Planet Hollywood Europe and marketing director of UCI Cinemas, a division of Universal / Viacom.

“The appointment of a strong, established leader like Paul is critical in helping place London as a pillar of our global organisation,” said Chris Weil, Momentum chairman and CEO. “The opportunities for traditional and non-traditional marketing in the UK are ever increasing and it has been exciting to watch the staggering growth of not only the UK offices, but the entire region.”

Peter McGuinness, Momentum’s regional director EMEA, added: “Paul’s a holistic marketing professional with a proven track record in business growth and leadership. His background is tailor-made for our London operation as we seek to further develop our music, entertainment and digital expertise that compliments our long heritage in retail, promotions, events and sponsorship."

Momentum London is part of an over £18m gross profit UK operation consisting of four offices and nearly 200 employees, placing it in the top three marketing service companies in the UK and one of the top 20 overall agencies in the UK.

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