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March 6, 2007
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BEAR NECESSITIES: The key to iTeddy's success




In a prelude to tonight's BBC2 Dragon's Den winners 'where are they now' show at 8pm, which looks at the success of iTeddy, here's another chance to see James Latham's interview with the toy's creator – first shown in March this year – and find out how live marketing has played a key role it the success of the product.
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