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April 7, 2008
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BACD's international aspirations spur Visit London to climb aboard




The Destination Management Association International’s (DMAI's) support of the British Association of Conference Destinations (BACD) has led to London’s destination marketing body Visit London rejoining as a member.

“Visit London is delighted to be rejoining BACD,” said Visit London’s commercial director David Hornby. “With the wider international organisation of DMAI supporting this, London is keen to play its role in destination marketing development in the UK, as well as globally. We recognise the changes BACD is making in its strategy and we look forward to hearing more in the near future about its vision for the association and the industry in the UK.

“London and the UK will welcome the world on lots of levels in the run up to, during and after the Olympic Games in 2012, and destinations in the nations and regions have a key role to play in delivering this. Also, being the most diverse, culturally rich and well-connected city on the planet, London does have a lead role and responsibility in delivering on the opportunity presented by the Games.

“Climate change will be the number one factor affecting the travel and tourism industry’s future and destinations have a key role to play in this,” Hornby continued. “Some 65% to 70% of the world’s population lives in cities and produces 75% of the world output of carbon emissions and consumes 75% of natural resources. London recognises its role in this and is not hiding its head in dealing with it. We welcome the support of BACD in addressing this important issue for our industry.*”

Commenting on Visit London’s return to the fold, Sue Stuart, chair of BACD, said: “Having our capital city represented within BACD membership, particularly with the approach of the 2012 Games, is crucial and we are, therefore, delighted that Visit London has made the decision to rejoin BACD.

“It is an exciting time to welcome Visit London back as we are confident that many of the strategic changes introduced during the last year, including BACD’s recent link with DMAI, will bring additionality and added value to the overall BACD membership benefits package.”

EVENTS:review will be at The British Association of Conference Destinations 2007 AGM & Convention in Deganwy, North Wales, from the 6 to 8 June 2007, to find out the latest developments with the DMAI link up among other key issues.


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