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October 25, 2007

BACD members benefit from DMAI?s marketing sense

The recent partnering of the British Association of Conference Destinations (BACD) and Destination Marketing Association International (DMAI) has already started to bear fruit, in the form of a joint course for BACD members that was held earlier this month.

Entitled Destination Positioning and Branding, it was designed to help members compete in the increasingly competitive global events destinations marketplace.

The course took place at Woodland Grange Conference and Training Centre in Leamington, Warwickshire, focusing on:
– Branding
– Destination imagery research
– Positioning strategy
– Brand promise development
– Convention bureau, community and visitor industry roles in brand communications
Eleven delegates, drawn from UK convention bureaus and from VisitBritain, attended the intensive one-day course – the first time it has been held outside North America. Feedback from delegates was extremely positive, exemplified by Portsmouth’s conference officer, Louise Rodwell’s, who said: “This was an excellent, worthwhile course. I’ve come away feeling full of inspiration and practical ideas.”
The course is part of DMAI’s Continuing Professional Development (CPD) programme and gives attendees credits towards the Certified Destination Management Executive (CDME) designation, the highest award currently available globally for destination managers and marketers.
“We are delighted with the success of the course,” said BACD chief executive Tony Rogers. “It’s one of the first practical benefits deriving from our new partnership with DMAI, and we look forward to offering other professional development opportunities for BACD members jointly with DMAI. It has a great CPD programme which is already very well established.”
Meanwhile, Michael Gehrisch, chief executiveoOfficer of DMAI, commented: “Our involvement with BACD is an important element in the development of our European operations and our representation of the worldwide DMO [destination management organisation] industry.”
The second BACD/DMAI course, entitled Sales Academy, focusing on destination selling, will take place on 4-5 March 2008, again at Woodland Grange. Further details can be found at www.bacd.biz/events.php.

More information on the CDME qualification can be found at www.destinationmarketing.org

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