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November 18, 2007

Baby Shows nurture record visitor numbers

Illustrating the continuing power of creative business-to-consumer events, The Baby Show has reported impressive visitor figures and exhibitor feedback following its final show of 2007 last month.

Produced in association with parent and child network Bounty and sponsored by Volvo, the event also shows the keen interest shown by brands in being associated with successful exhibitions. Furthermore, The Baby Show reveals the effectiveness of rolling events out regionally and taking the event to its audience.

Following the launch of the ExCeL show in March (23,337 visitors), and the NEC show in May (24,667 visitors), the Earls Court show in October brought in a further 26,000 visitors, taking the total number of parents and parents-to-be who attended the events to a record 74,000 throughout the year.

“The Baby Shows have gone from strength to strength this year thanks to the support of our clients and the growing number of visitors,” said Nicole Boakes, show director. “With more than 285 exhibitors and new features, the show content at Earls Court was richer than ever. It not only delivered for us, but also for the industry as a whole.”

Highlights included the hugely successful re-launch of the Pampers UNICEF 1 pack = 1 vaccine initiative, with celebrity mum Nell McAndrew, which raised money for more than 70,000 life-saving tetanus vaccines for vulnerable mothers and babies around the world.

Impressed with increasingly good results, more than half of the exhibitors rebooked onsite at Earls Court. One such exhibitor was Holly Brunning of Leebruss, who said: “This was our first Baby Show with Clarion Events [which organised the exhibition] and we had a very successful time. It by far exceeded our expectations in terms of the response from parents and the levels of orders. We are already looking forward to the next one!”

According to the organisers, “the show provides the ultimate platform for small family-run businesses to launch and present the public with new products alongside the large established names of the baby world”.

“As a small company facing many challenges, The Baby Show has been the ideal place to meet our parents,” said Liz from Little Dish, who was exhibiting at the event for the first time and has since rebooked for next year.

The show also received some excellent feedback from visitors. For example, first time mum Sarah Tanner said: “This is just so new to me, so it was great to be able to see all the products available. I came away with a much better idea of things that I needed and am already planning to attend the next one as the baby will have arrived by then and I'll be able to buy more of the fun stuff!”

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