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July 24, 2007

Antara experience adorns Canary Wharf

Coinciding with the opening of the recent Canary Wharf Motoexpo, and to celebrate the launch of the new Vauxhall Antara 4x4, for the first time ever the front of Britain's tallest building, One Canada Square in London’s Canary Wharf, was adorned with a giant vinyl-contravision banner, creating a stand out likeness of the car.

Driving ambition: Antara's ambient experience

The unique banner measured 33 x 25 metres. It took a team of five people nine days to install and was completed in time for the opening of the Canary Wharf Motoexpo. The new Antara was revealed to the public for the first time at what has become the world’s largest free-to-visit motor show, which took place from 11-17 June.

Designed and created by marketing communications agency TRO, the poster created a stir in the city of London. The banner was painstakingly erected ready to be unveiled to the public, after first gaining the permission of the residents of Canary Wharf. The team working to erect the banner used the same cradles that are usually employed to clean One Canada Square.

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