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April 6, 2008

All Bar One's new Wine Compass targets young professionals

Leading UK wine bar All Bar One is running a six-week event, which started on 3 May, to promote its new wine menu to young professionals nationwide. The Wine Compass campaign, created by brand agency Brandhouse, will encourage All Bar One’s clientèle to have the confidence to try new drinks.

All Bar One senior marketing manager, Chris Maddison, said: “Our customers already enjoy wine, but sticking to their favourite names can mean that they miss great wine experiences. We want them to discover how much fun choosing wine can be, by making our expertise easily accessible. People will be more adventurous in their wine choices, if they know that they do not risk looking foolish.”

The Wine Compass event will build on All Bar One’s well-established reputation as Britain’s original continental brasserie-style bar. It will be communicated through ‘table talker’ standing postcards, tip tray cards, A-frame display boards, window decals and back-bar decorations.

“All Bar One’s wonderful selection of great wines, chosen by experts, offers a world of great new experiences and we are going to make it even easier for customers to find out about them,” added Maddison.

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