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October 7, 2008
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AIR SHOW:Inside BAE Systems' meetings and events strategy




Aerospace technology company BAE systems ran a staggering 2,500 meetings at this year's Farnborough Airshow, and attends a number of such events worldwide. The company's head of events and exhibitions. Tricia Clarke-Jervoise, talks to James Latham about the careful planning and logistics this involves, handling procurement and measuring return on investment, as well as the impact of acquisitions on BAE's events strategy.


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