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April 5, 2008
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AGENCY PEOPLE: Why it's good to be in the MCCA




If you wanted a clear signal about the rising importance of experiential marketing, look no further than the marketing agency association the MCCA, whose growing experiential membership features some of most influential players in the industry. Managing director Scott Knox tells Ian Whiteling about the importance of integrated agencies and how being a member of marketing’s broadest church can help develop the industry further.


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