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April 5, 2007

A rum experience

Between 21 and 22 July The Royal Horticultural Halls in London will play host to The Rum Experience, which aims to showcase the rums of the world and provide trade visitors with two action-packed afternoons of sipping, nosing, tutoring, savouring and rum experiences.

Visitors will have the opportunity to meet the master blenders, distillers, rum companies, cocktail mixologists and rum aficionados from all over the rum world. The ‘Rum Village’ will house some of the world’s leading rum brands to taste and savour and there will be top chefs on hand demonstrating rum and cuisine combinations, and enticing visitors to sample the delicacies. A main stage in the hall will also provide live entertainment throughout the two days to create the total ‘Rum Experience’.


Brand ambassador: Ian Burrell in action


Organza Events came through five-way pitch to be awarded responsibility for coordination of all parties involved in the show and the break down following the show, as well as organising an awards ceremony.

UK Rum Ambassador Ian Burrell, said: “We appointed Organza as we were impressed with their thoughts and ideas, and most importantly they had a vision on how the exhibition and show should be that was in line with ours. Even though they are a small agency, the Organza team is certainly big with their ideas and brought significant professionalism and experience to the table. This means that they can concentrate on giving our show the personal touch that it needs at this vital stage!”

The event is part of the first ever UK Rumfest, which runs from the 17 - 22 July, and will bring together some of world’s most known, and not so well known, rum brands.  

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