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September 27, 2013

What are the Latest Trends in Event Technology?

Event technology is a rapidly growing field, with plenty of options that are worth considering. We've looked at a few apps and programs that can help planners make better tech choices, but sometimes, just keeping up with the basic trends can be challenging enough. Here's a quick rundown:

Crowdsourcing and a crowd sharing will be more widely used for events. Crowdsourcing is the process of obtaining services, ideas, answers or content from a large group of people (typically an online community) rather than from traditional suppliers, according to event technology expert Corbin Ball.  A range of crowdsourcing tools are emerging for sharing, funding, voting, and much more. Benefits include lower costs, greater choice, and better input.

Additionally, mobile audience polling devices can be used during and event for insight capture, for market research, and real-time feedback to assist in making strategic decision making.

Conference event guide apps are becoming essential. "Today there nearly 100 conference event guide app providers with a very wide range of options from free to $50,000; from a quick, simple do-it-yourself app to a highly branded experience; from HTML5 to native apps," Ball said.

Earlier this week, we looked at how social media marketing can boost a destination's business profile. Digital and social media are now complementing and, in some cases, replacing traditional marketing strategies due to cost-effectiveness, expansive reach, and the ability to target specific audiences based on preference.

Also, video will be increasing integrated in the business process for events. Video is almost always more compelling than a page of web text, Ball said. Video is getting cheaper and easier to produce and is more engaging than other media.


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