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December 30, 2014

Top Event Tech Predictions for 2015

As 2014 wound down, event app company QuickMobile released its second annual predictions white paper, focusing on how mobile technology will affect meetings and events in 2015.

"Seven Predictions for the Mobile Event App Industry in 2015" includes predictions for two segments of the industry: event planners and marketers from associations, trade shows and conferences; and the enterprise world, where mobile is emerging as a vital platform for day-to-day business operations. In addition, the paper includes more than 25 predictions from eight industry influencers who provide their perspectives on what's in store for meeting and event technology. 

The white paper is available to download for free at www.quickmobile.com.

Top Predictions

In the coming year, the multi-event app platform will replace single-event apps as large organizations consolidate travel and meeting departments, work to control spend and more strategically manage and use assets and resources. 

Enterprise Meetings Will Push The Envelope

Top companies have been adopting Strategic Meeting Management Programs (SMMP), which centralize procurement policies, and track and rationalize spend practices for meetings and events. At the same time, these large organizations are at the forefront of mobile-first operational strategies. The result will be an increasingly receptive market for mobile apps for meetings and events.

"Due to these shifts in operations and financial management - among other forces - we are on the verge of a perfect growth scenario for mobile event apps," Robin Jones, chief marketing officer of QuickMobile, said in a statement. "As one example, the multi-event app platform gives organizations the economies of scale and cost effectiveness they're seeking to deploy mobile apps for all their meeting types and locations."

Going Small

QuickMobile also predicts that as a result of the movement towards a single, enterprise-grade mobile app platform, mobile apps will become increasingly more common at smaller meetings, including those with less than 100 people. The platform makes it easier for organizations to extend the use of existing mobile technology and embrace the new 24/7 mobile work lifestyle.

"Mobile event apps are nowhere near mainstream, and there are literally millions of events taking place without a mobile app, in many cases because the technology is not easily accessible," Jones added. "As more event planners, organizers and attendees grow accustomed to using apps at high-profile meetings, they will demand the technology for all size events. With a multi-event app platform, it will actually be easier to plan, manage and execute a meeting with an app than without one."

Industry Influencers Weigh In

In addition to its own seven predictions, QuickMobile invited industry influencers to provide their thoughts on how technology will impact meetings and events in 2015. The paper includes more than 25 predictions from experts such as Ruud Janssen, Co-founder of The Event Model Generation; David Lutz, Managing Director of Velvet Chainsaw Consulting; Jason Paganessi, VP of Business Innovation with PCMA; Maarten Vanneste, President of the Meeting Design Institute; Carina Bauer, CEO of IMEX Group; Michelle Bruno of Bruno Group Signature Events; Corbin Ball, President of Corbin Ball Associates; and Joe English, an Event Futurist.

To download QuickMobile's free seven predictions paper, visit QuickMobile.com.

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