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September 4, 2013
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Technology Overview: QuickMobile Customizes Event Apps




Mobility is key in today’s meetings and events scene, and there is a range of apps available for planners to use for their conferences. Looking to differentiate itself from the crowd, QuickMobile developed a multi-event platform that lets meeting organizers create their own mobile programs customized to each event. 

QuickMobile CEO Patrick Payne told International Meetings Review that a large organizaion wants solutions that can be adapted quickly for a wide range of events it might produce throughout a year. A global company with thousands of employees might need an app in several languages, for example, or other variations. QuickMobile's platform includes 30 components that planners can put together a la carte.

QuickMobile launched its first event app in 2007, Payne recalls. “We realized very quickly that there was no way for us to build a specific event app for every event, so we created a platform that would let people create their own.” QuickMobile develops the master app, and the platform manages the content and lets planners build events from within the app. 

The master app concept keeps basic information, including company color schemes and logos, consistent from event to event. Elements can include the attendee list, the exhibitor list, the speakers, the sponsors, galleries, schedules, document management and social media connections. Other components can include educational elements like papers or downloadable content, all of which can be personalized for each event. Organizers can message all attendees with in-app messaging or create distinct groups within the contact list. 

Games can also be incorporated into apps, which Payne says is a key factor in attendee networking. “People are really interested in connecting, and organizations try to keep audiences engaged. Games accomplish both objectives...People get points for downloads, or trivia games.” Planners can give prizes throughout the event as an incentive, even if the goal is simply to get attendees  to go to the opening gala or be on time for meetings. “We can have a QR code they scan that gives them points for attending session, or making sure they arrive on time,” Payne adds.

Behind the scenes, analytics can show a planner what every user is doing, what content they access and how each attendee uses the app so that the company (and the planner) knows exactly how the conference is going and what people are doing. “What we’re seeing with large enterprise clients, they will do hundreds or even thousands of events. They can aggregate data over a series of events and start to see usuage patterns and behaviors of attendees. It can really improve the meeting experience based on real data that they’re collecting from the app.” 

And later this year, QuickMobile will launch Premium Services, which Payne says will “maximize the usage of the app.” For example, while data collected from the app is available to planners, Premium Services would include additional insights from the team on what the facts and figures mean—and how to use that data for the next event.


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About the Author: Jena Tesse Fox

Jena Tesse Fox


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