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May 20, 2014

The Technology Behind IMEX: One-on-One With Christopher Perrins

As the first day of IMEX Frankfurt picked up steam, we wanted to get a look at what made it tick. IMR’s James Latham spoke with Christopher Perrins, IMEX’s director of business services, to talk about developing and managing the systems behind the scenes. Perins helped to develop the appointment, registration and accommodation system, as well as the new IMEX app. 

“There are currently over 50,000 individual appointments,” Perrins said. Previously, all of this would have been organized with “lots of bits of people and a bank full of fax machines,” but a partnership with QuickMobile has facilitated an app that arranges these meetings instantly. (A new report from QuickMobile about event apps will be released later today.)

A contingency plan is also in place in case of an internet failure, Perrins added, and the app saves data offline, so users can see their appointments even if they can’t get online. “This year, we’ve completely rebuilt the app from the ground up using new technology and new menu structures.” Everything that users see is live as long as they’re on a network, he added.  

Industry pros from around the world are convening for IMEX Frankfurt to discuss the future of meetings and events. An estimated 3,500 exhibitors (including tourist boards, convention bureaus, international hotel chains, airlines and destination management companies) have set up at the Messe Frankfurt to do business with 9,000 visitors (including almost 4,000 hosted buyers) over an intense three days. 

IMEX Frankfurt will run through May 22. Keep an eye on InternationalMeetingsReview.com for updates from the show floor.

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About the Author: Jena Tesse Fox

Jena Tesse Fox

About the Author: James Latham

James Latham





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