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May 13, 2015

Survey: Free Wi-Fi Tops Business Travelers' Hotel Demands




By Esther Hertzfeld

Free wireless Internet access is the favorite hotel amenity for both leisure and business travelers in the United States, 25 percent and 49 percent of who, respectively, ranked it their top selection factor when choosing a hotel, according to a Hotels.com survey.

Some key points from the study:

  • Complimentary Wi-Fi is the top factor in choosing a hotel for leisure stays (30 percent), as compared to 34 percent in 2013. In the U.S., 25 percent of leisure travelers selected Wi-Fi.
  • 50 percent of respondents said free Wi-Fi is their must-have when traveling for business, down from 56 percent two years ago. U.S. business travelers follow closely behind at 49 percent. Free Wi-Fi is the tech amenity 60 percent of respondents wish would become standard at all hotels this year, 6 percent lower than in 2013; 53 percent of U.S. guests also share similar desires.

With the increased availability of free public Wi-Fi hotspots and enhanced mobile data plans, travelers appear to have lessened their reliance on hotel Wi-Fi, reports Loyalty360.

Wired hotel rooms with one remote control for multiple functions and smart device docking stations are the second and third most favorite modern in-room amenities at 22 percent and 15 percent, respectively, reports Successful Meetings.

Twenty-four percent of global travelers say minibars aren’t worth the hype and 17 percent say they go unused. Likewise, minibars are declining in value among U.S. travelers with 24 percent admitting to never using them. Bathroom phones are the most unused item (22 percent) and cordless phones only got 1 percent of the vote as the simple amenity wanted in hotel rooms.


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