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February 26, 2015

Starwood Launches New App to Aid Event Planners On-Site

A new app launched today by Starwood Hotels & Resorts Worldwide aims to help meeting planners manage events on-site. ProMeetings planners who are SPG or SPG Pro members can submit on-property requests – from an extension cord, to coffee service, to a change in lighting – directly to associates who can fulfill requests in real time.

ProMeetings is in pilot at several Starwood hotels around the world, including W Singapore - Sentosa Cove, The Westin Singapore, Sheraton Atlanta Airport, W Atlanta Midtown, and The Westin Charlotte

Starwood will take insights from the pilot to enhance the offering before a full global rollout, which is expected in 2016.

“The ProMeetings app provides a faster and more efficient way for our properties to receive and complete on-property requests,” Jonathan Kaplan, Starwood’s Director, New Business Development and Prospecting, said in a statement, adding that the app also aims to manage small details so that planners can focus on the content of their meetings.

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