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May 13, 2009
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SPACE AGE:A new innovation that could boost event ROI




RFID technology will be installed in London venue ExCeL that enables the up-to-the-minute tracking of the location of individual event visitors, making it easier for people to find who they want to meet – or who’s closeby. Michael Gilvar of Fish, the company behind the innovation, tells Pete Roythorne why it stands to revolutionise events.


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