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March 28, 2014

PCMA: Three New Technologies That Will Make Meeting Planning More Efficient

Technology has revolutionized the meetings industry, and that revolution is far from over... In Austin, Texas, SXSW showcased some of the most groundbreaking new tools that will transform the way business professionals connect, collaborate and create in the future.

Each year, the conference provides the launchpad for many tech start-ups. Twitter found the traction it needed to take off at SXSW 2007. FourSquare kicked off in Austin in 2009. Foodspotting, the photo app that lets users find and share their favorite culinary creations at nearby restaurants, launched at SXSW 2010.

Here’s a look at some of the most promising technologies from SXSW 2014 and the powerful potential they hold specifically for meeting planners.

1) Inside Social

Finally, you can figure out if tweeting, posting, updating and spending loads of time on social media actually translates to bottom-line results for your meeting.

“Inside Social can help meeting planners understand the direct impact that social media marketing has on registrations, revenue and any other website conversion metrics that may be important,” Joey Kotkins, co-founder of Inside Social, says.

Kotkins says the company’s patent-pending tracking technology can illustrate the path from any social share to a downstream conversion into actual revenue. Did that tweet that announced your new keynote influence anyone in your audience to fork over registration dollars? What about the Facebook announcement of your complete education lineup? Do those LinkedIn discussions really lead to more attendees?

Read more at PCMA.org. 

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