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April 16, 2013
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PCMA Technology Review 2013: Gazing the Crystal Ball




 

It's getting cheaper and easier to produce and manipulate video than ever before and if the experiences of broadcasters in the sports marketing business, and TED, are anything to go by, then it won't be long before their content management strategies are universally applied by community owners in business markets.

Industry expert Corbin Ball stresses the growing importance of video as a knowledge and membership development tool for business organizations, citing the 2012 EIBTM Technology Watch Award winning 'BOB TV' as an example of how online repositories and distribution channels are set to grow business audiences and events through the collaborative aggregation and access to video from a single place.

With Steve Boyce on hand to provide a live drive-thru of how PCMA themselves trialled the application of Social Business TV using the InXpo platform at Convening Leaders, this pit stop within the Learning Lounge is not be missed!

James Latham reports.

 

Get to grips with it all, and more, at www.corbinball.com


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About the Author: James Latham

James Latham


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