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November 12, 2014

Pacific World to Demonstrate New Event Tech at EIBTM

Pacific World, the integrated global DMC and event management organization, is set to showcase some technology tools that could be integrated into different kind of events, meetings and incentives, at their stand (K36) at EIBTM 2014.

EIBTM will run from November 18-20 in the Fira Gran Via, Barcelona.

Pacific World will run three interactive sessions, including a Reactable demonstration that will take place on Tuesday from 5 p.m. - 6 p.m. and two sessions with Google Glass, on Wednesday from 4 p.m. - 6 p.m. and Thursday from 10 a.m. - 2:30 p.m.

Reactable is an electronic musical instrument with a multi-touch tabletop interface. “Reactable is a trendy tool that until now has been used for alternative and electronic music festivals. This creative technology is now jumping over into the corporate world, thanks to the potential it has to reinforce branding and corporate culture during an event,” Patricia Silvio, global marketing manager for Pacific World, said in a statement.

Reactable connects attendees of an event to the music by letting them interact with it and create new music. “This audiovisual instrument could help to enhance the brand experience during an event. It could also help to transmit specific brand values in a different and creative way,” Silvio noted.

Google Glass, which launched in 2012, has also received a great deal of interest from technology lovers within the meetings industry, as it is suited for a number of applications including team-building apps and speaker prompts during conferences.

“Clients will be able to try and discover a bit more about how Google Glass can be integrated in an event through live demonstrations at our stand," Silvio said. "Some examples of how to integrate Google Glass into an event includes running a contest during a conference where attendees participate through taking their own photos and videos and uploading them directly from Google Glass to platforms including our Facebook fan page or Instagram account.”

For more information, visit www.pacificworld.com.

Photo courtesy of the Google Glass Google+ page.

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