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September 6, 2010
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More affordable web-cast solution hits the market




Leading UK conference and event management company Glasgows has what it claims is a “pioneering” low-cost webcast service.

Entitled EventCast, Glasgows claims it is different from other webcast services through its ability for online delegates to use interactive technology to feed responses back into an event for instant display and analysis by the presenters and audience.

“It’s about getting real-time data relayed from votes and questions not just about feeding comments back as is the case with other systems on the market,” says Glasgows director Paul Leeks.

Combining live camera, synchronised presentation slides, live questions or chat, and audience interaction all on one web page, EventCast delivers the live event experience to remote viewers in their office, on the move or at home.

It’s “global delegate reach” allows EventCast to expand the audience of a traditional conference or meeting, by allowing additional delegates to participate online. To help cut costs, EventCast can transform a traditional conference into a virtual event with no audience in the room itself, but hundreds taking part remotely from convenient locations.

“The advantages of this solution are simply too huge to ignore,” Leeks continued. “From an event manager’s perspective, it provides huge cost savings in delegate travel, venue hire, catering and audio-visual production.

“Delegates, meanwhile, will gain from zero travel time, the ability to log in from anywhere and watch again through video-on-demand. So if a conference has concurrent sessions, delegates can actually see more than they ever could onsite. It’s also an incredibly sustainable solution.”

To be able to deliver this solution, Glasgows has partnered with facilitation experts Wilson Sherriff, filming and broadcast agency Indivisual and interactive technology specialists Event Technologies.

“It’s a great example of agencies coming together to develop a solution that’s tailored to the events industry,” said Glasgows’ head of business development, George Thompson. “Our initial demonstration on 24 August was viewed by organisations as diverse as the UK Government’s Central Office of Information, NHS Institute, Salford University and KPMG, so we know that the interest is out there.”

Glasgows is keen to stress the flexibility of its system, and the fact that the elements can be configured exactly to organisers’ needs.

“EventCast makes high-end webcasting an affordable reality,” said Leeks. “The only delegate requirements are a flash-enabled PC and an internet connection. It’s as close as being at an event without actually being there.”

An online demonstration of EventCast is being carried out on Thursday 9 September. To register, visit www.event-cast.co.uk


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