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April 23, 2014

Meetings Mean Business Campaign Launches App

Earlier this week, the Meetings Mean Business campaign--a national communications and advocacy platform that showcases the substantial value of meetings, conferences, conventions, incentive travel, trade shows and exhibitions--officially launched an industry-wide mobile app.

“It’s critically important that our industry continues to speak with one voice to communicate the value and benefits of meetings to communities, businesses and the economy,” David Peckinpaugh, president of Maritz Travel and co-chair of Meetings Mean Business, said in a statement. The app, he added, would make it easy for professionals across the industry to access campaign materials at any time and from any location.

RELATED: Industry Associations Unite to Promote Value of Meetings

Peckinpaugh expects that the app, available in both the Apple iTunes Store and the Android Google Play Store, will serve as a significant on-the-go resource for industry leaders along with meetings and travel professionals. Features include access to collateral materials, data points, editorial content, the latest industry news and other important information. The app will also serve as an additional entry point and engagement tool for industry professionals looking to get involved with the campaign.

For more information, visit www.meetingsmeanbusiness.com

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