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February 8, 2017

Marriott Updates Mobile App




Based on guest research and feedback, Marriott International has launched a new update of its mobile app for Marriott Rewards members. 

marriott appNow available for iOS users in five languages, with an Android version coming soon, the updated app includes new and expanded digital features; customized travel content; simple, one-button navigation; and a new swipe-able discovery home screen.

For Marriott Rewards members, the new Marriott Mobile app dynamically adjusts to personalize the user’s experience throughout their travel journey. Whether members are in trip planning mode, getting ready to travel, in transit, or enjoying their hotel stay, the app will display content and features based on what services members are most likely to need in that moment of their travel journey.

More than half of smartphone owners now use their devices for travel-related activities, Marriott said, and, according to Google, 74 percent of people have at least one travel app on their device. 

The Marriott Mobile app for iOS is now available in the Apple App Store in English, Chinese, Spanish, French and German. Following this year, Android users will be able download the app in Google Play.

The app’s mobile check-in feature has been updated so that, when members check in using the app, for the first time they will now be able to request room upgrades and receive notification it has been fulfilled before they arrive. Also for the first time, they will be able to request a late check-out in the app rather than at front desk, which is guaranteed for Gold and Platinum Elite Members.

With the app’s new navigation, members be able to customize their stay with Mobile Requests. Guests can use the app to chat directly with hotel staff before, during and after their stays for special requests that require personal attention, or choose from a drop-down menu of the most frequently requested services or amenities such as more towels or extra pillows. 54 percent of users make their requests before they’ve checked in. The service is currently available at more than 4,000 hotels worldwide.

With the app relaunch, Marriott is also expanding Mobile Key, rolling out to more than 500 hotels globally this year. Members who check in using the Marriott Mobile app can choose to skip the front desk and go straight to their room, using their smartphone to open the door.

For travelers in planning mode, they will now be able to precisely narrow down their destination searches by address or point-of-interest to find the closest, most convenient hotel, and to save their favorite hotels for quicker future bookings.

Additionally, for the first time, the app will deliver curated, original content from Marriott’s digital magazine, Traveler, based on users’ previous hotel searches or upcoming travels.

In terms of navigation, members will engage with the app’s new interface that features a “one-button” ergonomic design. Inspired by observing travelers as they dashed through airports, balancing their phone in one hand and luggage in the other, the new design offers thumb-tap access to everything the app has to offer. In a departure from other hospitality apps, the typical “never-changing” home screen has been replaced with four dynamic, swipe-able screens triggered by what travelers may need at a specific point in their journey. For example, members leaving on their trip will see Mobile Check-in and Mobile Requests when they open the app. Whereas the app will greet members with future travels with their Marriott Rewards account information and personalized destination content from Traveler based on preferences and data.

Looking ahead, Marriott will launch real-time app messaging called mPlaces with travel and hotel information, recognition and offers at the right time and place for Marriott Rewards members throughout their stays. mPlaces will debut later this year by greeting members with a personal welcome when they arrive at their hotel. Over time, Marriott will add more personalized content based on data and driven by beacons now installed at over 500 hotels. For example, members who typically work out while they travel would receive information about the location, hours and services of the hotel fitness facility. Other future app features will enable members to order restaurant and room service menu items delivered wherever they are, such as lounging by the pool.

Visit www.marriott.com


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