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October 17, 2013

IMEX Video: Talking Event Technology with Michelle Bruno; The Latest from the Show Floor

At IMEX America, Michelle Bruno of Bob.tv noted that many people she knows from the meetings and events industry were present on the show floor or in sessions. "It was a feeling of familiarity," she said. "It made me want to engage the exhibitors and learn more about what's on the floor."

From a technology standpoint--her area of expertise), Bruno believes the main challenge facing the industry today is integration in terms of apps and platforms. "[Planners] have the opportunity to purchase and experience lots of types of applications," she said of the range of tech options available, "but a lot of them don't integrate with one another." Fortunately, she noted, developers are seeking out solutions to this problem, especially for mobile platforms. "It's coming from areas where you would least expect it to come from," she said. 

Bruno also said that she is excited about the way planners in the future will reach audiences both face-to-face and digitally. "At a certain point, there will be no difference," she added. "Soon, it will be a blended experience and a planner will be able to do everything that they need to do both in person and online on a single platform."  

Watch more from the floor at IMEX America here:


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