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April 3, 2014

IMEX and QuickMobile Partner for Event App Research Study

Mobile event app company QuickMobile and the IMEX Group have announced a joint annual global research study that will identify the perceptions, uses, challenges and opportunities of mobile event apps as reported by meeting planners. 

The first report will cover the buying habits, required functionality, and the role that mobile event apps play within the context of the larger event. The research will target more than 10,000 meeting planners around the world and will be segmented both by geography and independent, corporate or association planner status.

The field research, which will be conducted by Insights West, has already begun and will conclude the middle of April. The results will be presented at IMEX Frankfurt, and (following further analysis) in October at IMEX America in Las Vegas. A public-facing survey for meeting and event planners is also available at http://www.yourinsights.ca/eventapps2014.

The market research will target IMEX's global database of independent, association, agency and corporate meeting planners. The initial survey will analyze the following areas:

  • Popular usage of mobile event apps
  • Functional requirements of mobile event apps
  • Integrations of third-party solutions such as registration systems, e-commerce, and business intelligence
  • Social networking
  • Security
  • Analytics and ROI
  • Strategic role of events and meetings within organizations

"We are interested in better understanding the market for mobile event apps and who better to work with on a research project about mobile technology than our partners and leaders in this industry, QuickMobile," said Carina Bauer, CEO of the IMEX Group. "This will be the first survey focused exclusively on the trends and use of apps in the meetings and events industry, and will undoubtedly provide some valuable insights and establish significant benchmarks for subsequent research."

Meeting and event planners can also participate in the research by visiting here.

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