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September 28, 2010
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GETTING PERSONAL 1:How better relationship management can improve events




Olivier Delerm of Certain Software is keen to bring the benefits of customer relationship management into the meetings and events industry, to maximise the strength of engagement between all stakeholders, from delegates to suppliers. Ian Whiteling caught up with him at this year’s Events and Exhibiting show to find out if event relationship management is the future.


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