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May 4, 2009
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FIT FOR PURPOSE:How technology can play a key role in improving event ROI




With the recession biting hard, many event organisers are turning to technology to increase staffing efficiencies across the board. Pete Roythorne talks to Leonora Valvo, chief executive of integrated event management software company etouches, about how technology can play an important role in getting the industry through the downturn and increase event ROI.


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