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May 7, 2014

Event Technology: DoubleDutch Releases Game Day Extension

Mobile event app company DoubleDutch has released Game Day, a new large-screen activity visualizer display that highlights influential attendees, upcoming sessions, and the most buzz-worthy happenings around an event or conference. The program draws discussions and trends from the mobile event app and translates real-time activity onto the big screen.

Another benefit of Game Day is generating app awareness. Event marketers can use Game Day as a promotional tool to drive awareness of the app, highlight promoted messages, and share schedule changes in real-time to attendees – whether they have the app or not. Organizers can also use the back end to monitor download rates and usage.

The onsite display includes a ticker of upcoming sessions, visualizations of the latest comments, photos and leaderboards, and instructions on how to download the app. Game Day comes included in the DoubleDutch platform, so organizers can generate social buzz, showcase influencers, and highlight app-generated content onsite in a beautiful visual that is branded to their event.

To learn more, visit http://doubledutch.me

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