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September 10, 2014

Event Tech: GenieConnect Launches Live Activity Stream

Event tech company GenieConnect has launched OmniStream, a next-generation activity stream. OmniStream lets event organizers curate a variety of content – including news feeds and video platforms that will encourage deeper attendee engagement with the key topics at their events.

“We’ve never been convinced about the value of activity streams that appeal exclusively to social media devotees,” GenieConnect CEO Giles Welch said in a statement. “We felt that if organizers could more carefully curate their activity stream content, they could drive debate that would engage a much broader range of attendees.”

The platform lets organizers and clients control how much information is made public: Organizers can use the social media elements of their activity stream to increase the visibility of their event; corporate clients who need to keep sensitive data behind closed doors can use OmniStream as a social media platform in its own right – attendees can post comments, photos and updates on OmniStream without this information reaching the public domain.

Attendees can filter content to create a personalized activity stream including reminders for favorited sessions and relevant discussions from other visitors. Custom streams can be created for any core asset – sessions, speakers or exhibitors – meaning all content relating to those assets is gathered in a single location. OmniStream can also be used to create a social media ‘wall’ – projecting social media feeds onto a large screen to encourage attendee participation in the online debate – without the need to contract with a specialist provider. 

OmniStream supports major social media platforms such as: Microblogging sites like Twitter (accounts and hashtags) ad Weibo; photo sharing apps (Flickr, Instagram, Pinterest); Groups (LinkedIn, Google+ hangouts, Facebook, WeChat); and corporate platforms (e.g. Yammer). In addition, OmniStream allows organisers to populate their activity stream with several other types of content: event activity (e.g. organizer alerts, sponsored posts or session updates); user-generated comment on the event (exhibitors, sessions, speakers, products, etc); news sources via RSS feeds; and YouTube channels.

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