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December 9, 2014

Event Tech: GenieConnect Adds Beacon Technology to App and Portal Offers

Event tech company GenieConnect--a provider of mobile event apps, attendee web portals, marketing automation and one-to-one meetings management technology--had a significant presence at IMEX America in Las Vegas this October, confirming the heightened demand the organization is experiencing from event stakeholders for proximity-based marketing using Bluetooth Low Energy (BLE) "beacon" technology – one of the hot topics for 2015 anticipated recently by IMR's consultant technologist Corbin Ball.

At the show, GenieConnect Business Development Director Michael Douglas explained to IMR's James Latham how beacon technology has applications for organizers and exhibitors as the event app provider builds on its three-year rollout. "There's been a little bit of a ceiling on the sort of interactivity we can offer," he said. "These beacons are very inexpensive and can be very versatile. We're seeing some great experimentation with them now." 

The beacons can aid with fast-track registration, Douglas noted, letting people arrive at the event and just collect their pre-printed badges, keeping lines (and wasted time) to a minimum. At booths, exhibitors can use the beacons to send promotional messages to nearby attendees.

Michael Douglas, Business Development Director, GenieConnect from International Meetings Review on Vimeo.

Douglas also explained how the organization is developing attendee participation via the mobile event app and also its online attendee web portal "event wall" using OmniStream, a curated content software platform that lets organizers manage the flow of event and user-generated content as further enhancements to attendee participation.

"You're able to seed it and control it with your own content," Douglas explained about the platform. For events, this could include upcoming sessions or special functions, dedicated messages that offer more exposure to certain programs. 

"As the technology has improved and become more interactive onsite, rather than just providing information, we're seeing the business case for much smaller events," Douglas said. Even small gatherings of just a few hundred people can be improved by interactivity, he added, with audience responses providing much-needed feedback.

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About the Author: James Latham

James Latham

About the Author: Jena Tesse Fox

Jena Tesse Fox





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