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June 15, 2017

Cvent Launches Web Design Tool for Meeting Planners at CONNECT

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At their annual customer conference, Cvent CONNECT, Cvent, Inc., announced Cvent Flex, a new way for event planners to build, design and manage their event websites and registration process. Cvent Flex is billed as a complete re-envisioning of the way users interact with a website design platform, with a site construction that aims to make the website creation process effortless and enjoyable for planners who might not have a background or extensive experience in web design. 

Cvent Flex contains a number of enhancements that simplify the website creation experience in the following areas:

  • Build: The widget-based, drag and drop interface makes it easy to generate and place content, with all the necessary tools in one place, Cvent said. Live preview functionality eliminates the guesswork and provides constant visual feedback along the way.
  • Design: Planners now have more freedom to create event sites that match their brand and image. The site designer lets planners easily change any styling element, including typography, borders, backgrounds and more.
  • Registration Management: With full control over the registration process, planners can customize the registration path based on their business or industry needs. Registration can be as simple as a one-page form, or it can be built to accommodate multiple attendee types and profiles.
  • Experience: Cvent Flex builds on extensive user research to provide both the planner and the event attendee with an enjoyable experience, whether creating the site on the back-end or navigating the attendee-facing event site, Cvent said.

“The event website is often the first interaction attendees have with an event, long before they arrive on-site,” said David Quattrone, chief technology officer for Cvent, in a written release. “Ensuring that the website is easy to use and aligns with the brand’s image reflects well on the organization and the event, in addition to informing and exciting the attendee.”

Cvent Flex is available now through an early adopter program, and will be made available to all Cvent customers over the course of the next year.


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