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September 30, 2013

CONVENE -- Google I/O’s Sixth Sense

By Sarah Beauchamp, Assistant Editor, Convene

            At the 2013 Google developers’ conference, Google 1/O, every environmental element affecting attendees’ experience — noise, light, motion, air quality, temperature, humidity — was recorded and analyzed in real time. And so was every step attendees took.

            In his opening remarks at the sixth annual Google I/O, held this past May, Google’s senior vice president of engineering, Vic Gundotra, welcomed the 6,000 developers who were physically present at San Francisco’s Moscone Center for the international web developers conference — as well as the 40,000-plus participants at 440 viewing parties across 90 countries, and the more than 1 million people watching live on YouTube.

            While those virtual attendee numbers are staggering, like most events, it was the in-person attendees who benefited most from their experience. Likewise for Google I/O organizers, who mined data — on a whole other level — from those face-to-face attendees.

            Google I/O, organizers used the event as an incubator for revolutionary sensory-data-collecting technology. They installed 500 sensory panels throughout the center to record and monitor every loud noise, every spike in humidity — and pretty much every step taken by the thousands of attendees.

Read more: convn.org/io-google

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