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July 16, 2009

Basecamp’s retro chic makes it perfect for roadshows

The brand environment designer and mobile structure specialist Mobile Technik has introduced a new trailer to its field marketing and experiential toolkit, the Basecamp from US manufacturers Airstream.

The trailer, which first appeared at this year’s Excite Show, can be customised to meet the needs of any agency or brand looking for a compact, versatile facility with bags of character.

The trailer was originally designed for domestic and consumer use. However, Mobile Technik recognised its potential in the commercial environment, with its  rugged, rustproof aluminium exterior and wrap-round smoked windows.

Smokin'!: Basecamp's so cool, it wears shades

The fact that it is easily pulled by a 4x4 or larger domestic vehicle means it avoids the need for a heavyweight tour van or truck, creating a versatile, lightweight roadshow facility, the sleek, durable appearance of which will attract customer attention in any setting.

“This mini-trailer is a really stylish piece of kit for agencies looking for a small roadshow trailer,” said Simon Pauffley, managing director of Mobile Technik.

Smooth operator: Step inside Basecamp

“It can be used for any purpose, from exclusive entertainment to unglamorous storage. We have had a great take up from everyone who has seen it. Its retro styling and curved design means it looks unlike anything else on the market at the moment.”

Basecamp pays homage to Airstream's past, taking style and content cues from the original ‘torpedo’ trailer, developed by legendary designer Wally Byam in the 1930's. It can be fitted with bespoke interior styling or comes as standard with fold away beds, refrigeration and a kitchen.

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