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April 29, 2008
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SUPPLY AND DEMAND: The secrets behind ICCA's success




The International Congress and Convention Association, (ICCA) has been going for some 40 years delivering a network of suppliers to the international meetings industry, from destination management companies and convention bureaus to airlines, venues and technology companies. James Latham caught up with president Martin Sirk to find out what has fuelled this longevity, the importance of the data and networking that is core to ICCA's offer and key trends in the industry it serves.


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