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November 3, 2017

Marriott Launches Major Sustainability Initiative




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Meeting planners interested in booking sustainable events may want to take note of Marriott International’s newly launched sustainability initiative, Serve 360: Doing Good in Every Direction. The new sustainability and social impact platform seeks to continue the company’s 90-year commitment to the communities it serves, the planet and people worldwide. 

Guided by the United Nations' Sustainable Development Goals, Marriott created Serve 360 to guide the company's commitment and deliver positive results through four priority areas or "coordinates":

  • Nurture Our World – Advancing the resiliency and development of our communities.
  • Sustain Responsible Operations – Reducing the company's environmental impacts, sourcing responsibly and building and operating sustainable hotels.
  • Empower Through Opportunity – Helping people prepare for jobs in the hospitality industry.
  • Welcome All & Advance Human Rights – Creating a safe and welcoming world for associates and travelers alike.

Marriott's new goals are being woven into the company across continents, from its global development organizations to its global supply chain networks. Some of the company's commitments by 2025 include:

  • Reduce water by 15 percent, carbon by 30 percent, waste by 45 percent and food waste by 50 percent
  • Contribute 15 million associate volunteer hours, 25 percent of which will be skills-based, to capitalize on personal talents and core business skills
  • Train 100 percent of associates to know the signs of human trafficking
  • Embed human rights criteria in recruitment and sourcing policies

Tricia Primrose, global chief communications officer at Marriott International and the Serve 360 Executive Leadership Council Co-Chair, said that the new initiatives builds off of Marriott’s 2007 sustainability goals. 

Visit Marriott.com/Serve360 


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