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October 27, 2009
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Jean Evans:Associations need to recession-proof their organisations




The director of conferences at MCI Dublin summarises a new white paper that the company has produced highlighting ways that associations can survive the downturn and operate better in the future.

Following qualitative analysis of 24 Irish-based organisations, it comes as no surprise to learn that most of the challenges currently faced by professional associations, member-based organisations, voluntary and community groups depending on ‘discretionary’ funding sources stem from the present economic realities. The fallout of which includes most significantly a drop in membership and a loss of fundraising.

MCI’s wealth of experience with such bodies calls for radical innovation to uncover future opportunities and transform the situation with a renewed vision and an all-embracing strategy for change orientated totally around the market and its current state.

MCI believes this can be achieved by positioning your organisation accordingly, establishing how your services can prepare members to confront new challenges and placing a strong emphasis on the specific ways in which membership is your member’s best ally during recessionary times.

Organisations should spend as much time, if not more, on retaining current members as well as generating new ones and take time to fully audit and review all expenses and costs to ensure competitive advantage.

Now is the perfect time for strong visionary leadership that uses this critical period to think outside the box, empowering and motivating staff and willingly embracing change to navigate their way through this economic slump and prepare themselves for the post-recessionary times.

Let the worst of times be the best of times for your organisation.

To download the white paper, visit www.mci-group.com/ireland

Jean Evans in director of conferences at MCI Dublin


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