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November 10, 2015

Sub-Saharan Africa: South African Tourism Appoints New Country Manager

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Well-traveled and experienced Bangu Masisi, is the new US country manager, South African Tourism announced today.

South African born Masisi has more than 15 years’ experience in the travel industry, working primarily on developing and implementing marketing initiatives for South African Tourism globally.

Photo by Freeiimages.com/Brad Harrison

She began her career in South Africa, as a communications expert for Primedia broadcasting, moving on to work as a public relations director for ICC Cricket World Cup for South Africa, then as a public relations executive with Sail Group LTD; before her employment with South African Tourism.

She started her journey with South African Tourism after being appointed country manager for Australia in 2004 where, for six years she led and managed the team in Sydney, developed and implemented key strategic marketing campaigns, created integrated communication strategies, and established strategic partnerships with the trade. Australia was an investment market when she started and she grew it into a core market within the six years

In 2010 Bangu moved to Amsterdam after being appointed South African Tourism Country Manager for the Netherlands. She brought innovative ways of selling South Africa as a destination of choice to the Dutch market, and led a team that ensured that the Netherlands stays in the top five position of international tourists into South Africa. 

Commenting on Bangu’s position, South African Tourism’s chief executive officer, Mr. Thulani Nzima said: “Bangu is the ideal candidate for this job because of her wide-ranging and expert industry experience. Her track record in leading teams is impressive. Through her journey with South African Tourism, she has been able to establish relationships with key international trade partners to ensure a better understanding and selling of South Africa as a tourist destination in various global markets. Bangu understands the organisational values and aspirations, and is able to lead a team in achieving them. These elements have made her the ideal candidate to head an office in our second largest market for international tourists outside of the African continent.”

Bangu remarked: “I am delighted for the opportunity to lead the South African Tourism US team to build on the momentum of promoting further awareness and changing perceptions of South Africa in this market. I look forward to working with the trade, stakeholders and other partners, as we develop new campaigns, focus on training and seek to develop existing – and forge new joint marketing agreements as the team and I take the destination to the next level.”

The South African Tourism Management would like to thank Virginia Dionisio for holding the fort in the absence of a Country Manager, and wish Bangu success in her new role as country manager: US.

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